The Pepsi Twist advertisement is looking to advertise to a younger audience where they see the lime urinating in the Pepsi as humorous. However, they are also trying to appeal to the parents to buy the younger children the Pepsi Twist. This particular image is trying to get younger children to laugh so that they will talk their parents into buying this product. This advertisement is ineffective, because it is not very attractive to the parental audience. The white tile in the background resembles the tile that would be found in a bathroom. The lime appears to be urinating in someone’s drink. While a few people might see this humorous, more people would see this image as gross or disgusting, making this advertisement very ineffective.
Tim, nice attention to audience, but articulate which demographic this ad appeals to, and which group of people this ad turns off and why.
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